Written by - Catalina Camia
Candidates Rick Perry and Mitt Romney have pulled out some not so secret weapons in trying to win more votes - they are using their wives to help fuel their campaigns. Ann Romney "attests to her husbands character" by discussing how she cant trust him to make tough decisions and how you can tell how a person operates by judging their character and looking at their life. The ad appeals to the logic of a person. When watching this ad, one will assume that Romney would be able to efficiently make tough decisions and keep the best interest of American citizens in mind. Anita Perry focuses on how she and Rick grew up in small towns. She also comments on the Christian values she and her husband share, and how Washington DC could use some of those values. The ad appeals to Christians and those who have strong moral values. It would definitely make a voter feel better to know that the president in office shares the same beliefs as them. Both Rick Perry and Mitt Romney's marriages have lasted for years, compared to frontrunner Newt Gingrich.
The ads featuring the wives were well done. However, it come off as a desperate attempt to gain more votes in my opinion. These two men obviously are not frontrunners as of the moment, and they're doing whatever they can to pull in those last votes. The wives only emphasized points that the two candidates had already previously made about themselves. They didn't seem to add anything new to the table. Personally, an ad attacking Gingrich or another candidate would have seemed like a better choice to me. It makes me wonder how much an effect the new ads will have on the opinions of voters. Will they help to significantly gain more votes? Or will they just be a cute but forgettable part of Romney's and Perry's campaign trails? Romney and Perry need to pull out some better weapons if they want to secure more votes and knock Newt from the top of the polls.
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